What Are The 3 Essential Tips for Conversational Marketing? Are you looking to gain some insight into how to approach your leads for a far more effective marketing strategy?
If so please keep reading because in today’s post we will find out how you can use these methods to easily learn these important techniques.
How you can actually start having conversations with your leads. Not only as a means of introducing them to your brand but also as a means of canvassing your various products and services. Have you ever thought about this? It is essentially what conversational marketing on a fundamental level is all about.
I mean I have (used this method) but actually the term Conversational Marketing (I won’t lie) I’d never heard of this before until I got the draft for this article.
*I actually got this as part of a content subscription plan from a service called viralitycontent.com – I will share more information about this towards the end but let me know what you think in the comments section about this article. Have you found this information helpful at all?
Now, in the past to try and capture leads for the affiliate products I promote I’ve personally used Facebook, LinkedIn and Craigslist amongst other platforms. This to me I would say is a form of conversational marketing, and I have definitely used this method before to makes sales.
Although, the other side to this I would say is setting up interactions via things like chatbots which I haven’t really used.
Anyhow, I will look to try and cover this all before I finish and towards the end, I will share these 3 Important tips to help improve productivity by means of the Conversational Marketing technique.
How To Do Conversational Marketing Right?
Currently speaking as an adult in my mid 30’s, of course, I remember a time without the internet – although, for some reason with live chat, I can’t actually remember being online without it…
When live chat first came out, I can’t even think when it was. it was something that just happened. Even though it revolutionized service delivery... ? For many people… I still can’t remember when I first started using it.
My point is – it has nowadays become second nature to a lot of people. You can in these times speak to someone online and receive a response in a matter of seconds. Just like that, and who would have thought it?
So now for many customers, even more so this is such a game-changer.
If you are interested in buying something you can chat with an agent and receive support a lot of the time right there and then. Something that has no doubt led to higher levels of satisfaction as a result.
In fact, so much so that the Internet has never been the same since!
…Which, actually just goes to show how powerful conversational marketing can be…
But This is the Power of a Conversation ⚡
Obviously not just online but generally speaking it is more customer-friendly.
However, the advantages of taking conversations online are not only convenient but also help to remove different barriers such as language.
But what is Conversational Marketing you may ask? Let’s explore this a bit further…
What is Conversational Marketing?
Now, what is conversational marketing? How does it work and how can you use this for your business?
Well, Conversational marketing is a term used to define all methods used to engage with customers. Either in dialogue or through conversation.
This can include;
- Live Chat on the Internet (of course)
- SMS (Text) Messaging
- Good Old Fashioned Phone Calls
- Live Video Calls via Social Media (Facebook, Instagram, WhattsApp etc.)
So basically any means of interacting with potential leads in real-time. This is quite easy to understand I would say but there is definitely a lot more to this that isn’t so black and white.
Why Your Business Should Use Conversational Marketing – How It Can Make The Difference
As conversational marketing goes there are some key advantages that stand out from more traditional marketing methods. For instance, online contact forms and email marketing are great but they really miss the personal touch that conversational marketing has.
For instance, a more personal touch means that any potential customer is far more receptacle to any products and services that you have to sell them. Of course, this means that your interpersonal and communication skills must be trained to a certain standard first. But either way just talking to customers puts you in a much better position to sell.
How To Better Understand your Customers’ Needs
When you think about it really having a conversation with a potential customer is the best way to build rapport and a good relationship. By actually talking to your customers on a personal level it is much easier to assess their problems and to let them know which solutions you can offer them.
Even more so, with the information gathered through conversation, you can improve your product range, further improve your marketing campaigns, and create better content with more appeal to the needs of your customers.
AND This is actually the key to success with any kind of marketing – being able to provide for your demographics personal needs. Whatever your methods are this is universal. If you can supply what is actually demanded from your audience, whether intentional or not, this is definitely the way to go.
The Potential for More Sales
Traditional methods of lead generation have one flaw—lag time. Often there is the time between a customer filling out a form and a marketing agent reaching out to them; or before sending an email and getting a response.
It is during this time that customers can become distracted, maybe even lose interest and switch over to a competitor.
Yet, however, conversational marketing tools such as live chat eliminates this problem. By using live chat you can respond to a customer as soon as they reach out.
In fact, many customers will opt for such tools due to their quick response time and for a much faster, streamlined solution.
Related Post: Affiliate Marketing Basics For Beginners (2022)
Helping Customers With Decision Making
No, we don’t mean offering support here. Rather what we mean is that when it comes to online shopping there is usually something missing. Just simply having access to a salesperson right there and then is what can make all the difference. Yet, this is not something one will usually expect whilst browsing the web.
And there is a downside to this. Under the circumstances that a customer has a bad experience, there is no one there to try and resolve what has gone wrong.
And you actually may be none the wiser to this. If it happens you might not even know that they even visited you in the first place. Even though that from their experience they may never want to deal with you ever again.
Which is very bad for any business as you very well may know.
However, with conversational marketing tools such as live chat, a customer can ask questions and ask for support if they need it. Not only this but they can often receive both within an instant.
Even worst-case scenario, at other times, If a customer is shopping during odd hours chatbots allow them to still receive assistance as it mimics the human experience. Even though they do not really come close to real human interaction it is still better to have them than not to have them.
Now, here are my 3 Essential Tips for Conversational Marketing…
3 Essential Tips for Conversational Marketing
1.) Install Live Chat
As discussed already certainly Live chat is the quickest way to utilize conversational marketing in your business.
Hence the reason why so many online businesses today will include chat boxes that offer fast assistance to customers while also providing them with the option of talking to a live agent.
To Install a live chat interface on your WordPress website there are a few plugins out there you can try.
Zendesk I know is very popular for websites looking to add a chatbox to interact with customers. Prices start (I think) at $15 a month but there are other alternatives that may be cheaper. I believe now even GetResponse has a chatbot service that is included with their regular membership; alongside its email marketing tools.
I have not used this or actually any of the others. Maybe something to consider going forward but yes adding live chat to your website is a good idea. If you have any good recommendations for services please share in the comments.
2.) Offer Your Visitors a Personalized Message
If you opt for chatbots, it is important to keep in mind that customers prefer speaking to a real person. As discussed in the section above it is better to use chatbots rather than not use them at all.
They really do make all the difference but if you do use these chatbots you must tailor them to respond in a helpful way. As what you want is the chatbots to appear as if you are actually there talking to the customers yourself.
They must sound just the way you would when answering questions.
You likely will fall short of this, of course, because a chatbot can only do so much. Although if you can at least ensure that the chatbot feels natural – by altering the time and the responses to sound as if a live person is responding – then this should still go some way to helping your customer.
3.) Conversational Marketing with Digital Marketing
When it comes down to implementing Conversational Marketing another tip that might be helpful is to combine it with other methods of Digital Marketing. As, whilst conversational marketing is a great way to offer a more personalized experience for your customers still it is important that you do not neglect other digital marketing options.
Whether it’s social media marketing or email marketing (for example) – relationship building is key here. Any strategy you choose should complement your conversational marketing plans.
An effective marketing strategy should be extended to different techniques – so there is your website/blog, articles, videos, and your email list than things like SEO and advertising. And the list goes on…
In terms of making contact with prospective leads for your business, you must also have something that can entice them into the conversation. You can try adding them as friends on your socials, even follow them for a follow back but the best way in my experience is to have your leads approach you first.
Giving away something like an EBook or a free course is great here. Not only is it a perfect opportunity to collect emails but as well it is a great conversation starter.
Conversational marketing opens new doors for lead generation and customer retention. It is an important tool for understanding your customers. The information you gather through this technique can not only help improve the very foundation of your business model but also help to push it forward more for the long term.
It is in a way a bit of a contradiction on what some marketers say with phrases like Make Money On Autopilot! These are kind of the exact phrases that we want to hear but they couldn’t be further than the truth.
At least from a beginner’s perspective. Whoever has told you that you don’t have to talk to anyone, that you can just sit back and watch as the money falls on your lap is a LIAR! Even if you are going the blogging route they say each article should be CIAO [Conversational, Informative, Accurate and Opinionated].
So yes you must talk to people. Conversational marketing is very important and it runs very deep.
It is for certain something to look at to help grow your business for sure.
In fact, I wrote a post about Facebook marketing a few months back (very much the same thing I think) that is probably worth taking a read through. I recommend a course here for $7 definitely it is worth every penny!
How To Set Up a Chatbot?
Now, before I go – I thought this might be a good thing to share.
So the first thing you will need to do is set up a live chat plugin. Something like Zendesk or Live Agent.
Of course, you can automate firstly with the usual “Hello, Thanks for Stopping By, My Name is xx and How Can I Help You Today? Then once your customer has responded you can follow up with something like; “Your Solution is important to us. An agent will look to respond within the next 24 hours. Please leave your name and contact details below along with your query.”
You can also take this opportunity to program further messages such as a link to previous questions and answers that you have helped to resolve with other customers in the past.
Also, if you start to receive similar enquiries you can program certain responses that may actually help your potential customers without you even needing to speak to them at all. In fact, if you have a blog site you can update your article to include some of these questions and responses to help rank your content higher.
Side note: If you like this article. I have written most of it myself but 650 words of it including the title, sub-headings I got as a part of a content subscription service called viralitycontent.com. If you need an injection of extra content to boost your website traffic check them out. All big Niches covered!
Your Feedback – Share Your Thoughts Here!
What do you think of today’s post? Have you heard of Conversational Marketing? Maybe you have used it yourself? Would you like to share your experience? Perhaps you have some questions? In any case, it would be great to hear from you.
Please leave your feedback below and if you know anybody that might find this content helpful please share this link.
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Many Thanks and All the Best #ToYourFutureSuccess
Hope To See You All Again Soon.
Alex B. Chivers
PS: If you are interested in making money online by starting your own monetized blog/website I highly recommend checking out my affiliate marketing and blogging tips ebook and email series. This is 100% free and you can sign up below for all the help you will need including free courses and my recommended online resources;
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