Generally speaking, once you have got the attention of your audience you might wonder what you can do to keep it up. Initially, one sure thing that should help is the knowledge of How to Draft a Marketing Message That Converts.
Regardless of your marketing campaign whether it is running Facebook ads or creating a message for your homepage, the message needs to resonate with people and it must do so in a powerful way.
Only then can you gain an edge in compelling people to purchase your products or services.
However, this is often something that is more said than done in the case of many businesses.
They fail to create powerful and impactful messages and instead create messages that are too generic which then fails to grab attention. Eventually, the business will fail to match up to its competitors and eventually will suffer as a result.
So how do you ensure that this doesn’t happen to you and your business?
Here are 5 Tips To Better Understand…
How to Draft a Marketing Message
Whether it is for;
- The home page of your blog,
- Your Forum signature,
- Welcome email or
- Social media posts
- Even leaflets (circulars)
- Banners ads etc.
Having a clear marketing message that your audience will respond to is very important. You want something that is not only going to grab their attention but also that is appealing enough for them to take action after they see it.
Many within the Internet marketing space will tell you exactly this it is simply not enough for people to see you. The average spammer will spam their links all day and nothing will happen even though hundreds of people have seen them.
Getting your name out there is important most definitely but if people see you and they don’t like what they see – well, chances are almost certain that they will not respond to your message.
It is this that I want to try and make more clear with my next 5 Tips! YOU MUST…
i.) Understand Your Audience
The first thing is to understand is who you are marketing to? What are their problems, wants, and needs?
You will need to identify a niche and marketing persona. Only then can you create the ideal message in your marketing campaigns. It must be one that resonates with your target audience.
The more helpful it is the more likely it is that this will convert.
You will also need to identify, call, and survey your target audience to find out what they are searching for in the market.
As you interview members of your audience, you will begin to notice patterns in their behaviour and you can then use this information to assist you in creating highly tailored marketing messages.
ii.) Be Consistent
You can do this by following the same messaging framework that your business uses. The more customers can identify a certain type of message with your brand the more they are likely to trust you.
Customers like consistently and it is this consistency that creates a feeling of reliability and subsequently trusts.
For instance, you can use a tagline, and value prop on all your brand messaging. You can then craft your copy around the same value pillars for your brand.
As more people begin to respond positively then you will know what you are doing is working.
iii.) Craft Messages To People
This is one of the most downplayed and lightly taken strategies when crafting marketing messages. You need to talk as if you are speaking to people and not about people.
For instance, within the message use a second-person voice. This means using “you” and avoiding using “them”
Also, avoid using complicated words and jargon as this can leave people confused and feeling as though the advertisement wasn’t meant for them.
What we are saying here is to talk to people like humans. Try to convey yourself as if you are actually in the same room with them having a normal conversation. The more audience can relate to the things you are trying to say the better chance that they will buy what you are trying to sell.
iv.) Keep Things Short, Simple and Direct
With marketing, the goal is to always first and foremost grab peoples attention.
Don’t overplay it by using long and complicated text messages and lengthy paragraphs.
Instead, use short and simple text as this has been proven to be more effective.
At not only grabbing attention but also for sending leads through the sales funnel.
As you create copy, read through again and make it shorter and tighter while ensuring it is clear and concise.
v.) Make Use of Emotion
The best way to make ensure that your marketing copy resonates with customers is by making use of their emotions. Arouse their need to use your product and they are much more likely to convert.
To do this figure out people’s needs fears, and wants and create copy around them.
When marketing, talk more about the benefits of your products rather than their features. Customers don’t care about the technicalities that go into creating the product. Instead, they care about whether the product is going to help them or their loved ones. The kind of message that you convey to your leads should be useful.
For them to actually feel things like excitement, urgency, satisfaction will definitely help boost your chances of making a sale. Some customers will actually even pay for subscriptions based on these feelings.
Especially trust. So when you are looking at How to Draft a Marketing Message definitely take this on board.
Also, another helpful tip.
vi.) Try A/B Split Testing
Once you become more experienced with How To Draft a Marketing Message one very good idea is to learn A/B Split Testing. It’s a bit intimidating to hear this term for new marketers (don’t I know) but for anybody serious about their craft it is something that can make a HUGE difference.
Landing pages, opt-in forms and autoresponder emails are the main assets that really use this technology. Although marketing messages can be tested out with this technique as well.
For testing purposes with landing pages and forms try running different variations with different headlines, colours and images/gifs. Even videos if that’s your thing. Use these experiments to help find what works the best for collecting emails, making conversions and CTR (click-through rate).
It might seem complicated but definitely have a look on Youtube or Wealthy Affiliate for some helpful training.
Also, check out this helpful video.
Making a marketing message that converts is not as difficult as it may appear. With a few tips and tricks that appeal to the customer psyche, you can increase sales. Just make sure to follow up on your marketing campaigns and make tweaks where necessary. This ensures your message resonates well with your target audience.
One very good bit of advice to share I think is to take a look to see what other people are doing. Actually, look for websites of competitors, sign up for their lists and see what kind of marketing messages they themselves are using.
Put yourself in the shoes of the consumer. If you see a marketing message that you feel that you yourself would respond to then try and create something similar. Whilst you will not know what results to expect until you have your marketing messages set up you can usually tell if they are good or not.
For instance, if the website is an authority in its niche the developer(s) should know what works for lead generation (marketing) and what doesn’t. So definitely do your research.
Side note: If you like this article. I have written most myself but 650 words of it including the title, sub-headings I got as a part of a content subscription service called viralitycontent.com. If you are a blogger and need an injection of extra content to boost your website traffic check them out. All big Niches covered!
Your Feedback – Share Your Thoughts Below
Do you struggle to write marketing messages that convert? Are you looking for the tools and resources that can potentially make the difference in terms of collecting the leads that can later lead to conversions and commissions? The bread and butter that every online marketer gets into the business for!
Or perhaps you have some tips to share of your own or maybe there is something I have missed?
Either way, it will be great to hear from you. Your feedback is important to us and we will look to respond in a timely fashion ASAP
Also, if you know anyone that might find this content helpful or any groups where this might be good to share please pass this link on.
Many thanks in advance and hope to see you all again soon.
Alex B. Chivers