What MUST you NOT do as an affiliate marketer? Which lessons can be learnt early on that will not only save you time but also help you make your first commissions much faster? How can YOU make the best start possible to your online business AND Which are the marketing mistakes to be avoided for better success?
Now, whilst many of us consider sales to be the foundation of any organization the reality is that there will be no sales or very few unless your marketing is done correctly and effectively!
When it is done right though, running a successful marketing campaign can be one of the most rewarding aspects of any online business. Having a readymade funnel for generating leads and commissions on repeat is perhaps the greatest asset that any web developer can have. No matter how long it takes or how complex – passive income has to be the endgame for any affiliate marketing business.
However, like any business NOT all will be successful. Many will soon jump ship because things are not going their way but let’s not overlook this;
The main reason for most marketing failures is some common and understandable mistakes.
By looking to correct these mistakes you might be surprised by what effect this has on your current marketing campaigns. These by no means are everything but here are just some ideas that really might help make the difference.
6 Marketing Mistakes to be Avoided (TOC)
So, let’s begin, shall we?
i.) Making Your Product Descriptions Clear
Most of us will know the ads that do an amazing job of showing off their business name and brand. They might look very professional and easy on the eye but yet where they fail is to show the actual product categories they should be advertising.
We have to remember that the average customer might see a product but this alone will not always be enough for them to want to buy it. Whether it is the advert or the packaging itself this must display clear information. What is the product? What is it for? Who can it benefit? and How will it help to solve the potential customer’s problems?
Many marketing campaigns ARE NOT successful because they miss this basic information.
Basically, It doesn’t matter how good your advert is if customers cannot understand the benefits of your product to them.
Sure, they might recognize the name of your business but if they can not even register that your product can help – then surely nothing will happen as a result. It might be that they see another ad after which is a bit more clear and spend their money there instead. Even if your ad looks better – people want to know what they are buying!
To remedy this problem be sure when creating the marketing campaigns that you mention to your customers several times about the category that your product(s) fall into. Be sure to remember this.
ii.) Don’t Forget to Use Vanity Metrics
How many likes were there on your last post on Instagram?
How many reposts did your last Facebook ad get?
How many retweets did your last Twitter post have?
You should be familiar with these numbers by now.
In the marketing business, they are what is known as vanity measurements.
In any case, for what reason would it be a good idea for you to know every one of these?
Well, all things considered, you can make reference to them in your marketing campaigns to show how fantastic your business is and how well it is performing on social media – There is nothing better for your business than social proof.
However, something to consistently note is that you should NOT centre your marketing resources around improving your vanity metrics. Your main efforts should be towards actual engagements and conversions. If you focus too much on vanity metrics this is almost certain to expend your limited resources on something that will not have a huge influence on your overall marketing campaign(s).
So, try to remember this and also – another one of my Marketing Mistakes to be Avoided…
iii.) Don’t Overlook A/B Split Testing
Many businesses, even after setting up their marketing campaigns, fail to use ACTUAL data to their advantage!
Yet, if you really want your marketing to be more successful, you should discover what actually works and what doesn’t.
You can achieve this through a process called A/B Split testing.
Now, whilst this process might seem overwhelming, but really, it is pretty simple.
For instance, your campaign may have two main subject lines which would be tailored to different sections of the market.
One of the subject lines, let’s call it A, had a 70% open rate, and the other B had a 30% open rate.
Analysing both together it makes sense to choose A rather than B. Really it is a no brainer!
With A/B ‘split testing, you can determine which works better and focus on that! Not using such data is definitely ONE very big reason why businesses fail and is again another one of my Marketing Mistakes to be Avoided…
iv.) Choosing the Wrong Audience
Really, this is one mistake that affects plenty of businesses far too often. When marketing your products online It doesn’t pay in the long run to send your marketing to everyone.
You will only spend a considerable amount of your resources in marketing for a low rate of return.
For the best results, you must first understand who your customers are and narrow them down to those who find your type of products useful. Having distinguished this crowd, you can then direct your marketing campaigns to them.
v.) Spreading Yourself Too Thin
Personally speaking, one of my own biggest marketing mistakes was setting up too many websites too early. You can only do so much in a day and each website will need separate social media accounts etc. It is a good idea to move on to a new project once you have set up a project that can hold its own but until then you should not spread yourself too thin.
In the beginning, take care to choose a single niche. Take some time to consider several different options but only settle for ONE. Take at least a year to work on your single project – learn what works and once this website (or whatever else) has enough content and is making money on its own then you can look to start over with something else.
Probably this is my biggest problem now STILL but seriously if you are just starting out keep it simple. Choose ONE niche and ONE project to develop at a time. You don’t need to learn every type of marketing at once either – if you are trying to do too many things at once it will affect you. The time you could spend on 2-3 projects at once you could be spending on 1.
Each to our own but that’s my personal advice. Also, I think this is important as well…
vi.) Not correctly Utilizing SEO and Keywords
I guess this ONLY applies to Blogging and Youtube. Maybe Pinterest too but anyhow if your goal is to set up a stream of passive income you must optimize for search engines. If your wish is to make you money whilst you sleep, which will easily cover the running costs of your work and everything else people will need to find you.
So use Rankmath if you have a blog, VidIQ if you use Youtube and also a keyword research tool such as Jaaxy.
When starting out in online marketing there are many mistakes that marketers tend to make. Above are 6 Marketing Mistakes to be Avoided for Better Success in 2022 but of course, these are just some examples to consider.
By understanding your target audience, performing A/B testing, and linking your brand to your product category, you can create an effective and efficient marketing campaign that will help generate leads for your business.
Further to this focus on one niche, don’t spread yourself thin and learn SEO.
Also, be sure to utilise email marketing.
Try to take in as much of this on board as possible. Then once you scale up your campaigns rinse and repeat!
Hopefully, this helps and anything else please let me know in the comments…
Side note: If you like this article. I have written most of it myself but 650 words of it including the title, sub-headings I got as a part of a content subscription service called viralitycontent.com. If you need an injection of extra content to boost your website traffic definitely check them out. All big Niches covered!