Practically everybody has heard the terms branding, marketing and advertising before.
However, on a deeper level, most people don’t usually know what differentiates these fields from one to the next.
What’s more, most business owners don’t even understand the importance of consistently branding their businesses in person, on their website, or on social media.
Below, we will explore the importance of consistency in business branding, marketing and advertising, as well as what we can do to make the most of our business’s online presence.
The Keys To Consistency In Business Branding, Marketing and Advertising – Here Is What You Must Know…
Why Is Consistency In Business Branding, and Marketing Important?
If a brand were to use a different logo and colour scheme on each of the products they’ve sold, would that brand be memorable or recognizable to its customers?
On the other hand, if they were to use the same logos and colours on every product packaging, that brand would be both memorable and recognizable to those who’ve purchased from them after selling a few hundred products.
Consistency makes sure that your business or brand name is recognizable across all of your relevant marketing channels and customer touchpoints, including on your website, your social media profiles, on your business cards or print ads, etc.
Essentially, consistency creates a cohesive brand identity that offers a similar, unified experience for any individual interacting with the business.
Knowing Your Audience
If you want to create a consistency that resonates with your ideal customers, you’ll need to spend some time researching your target audience.
- Who are my ideal customers?
- What are my ideal customers interested in?
- What are my ideal customers’ pain points and frustrations?
- How does my brand fit in with my ideal customers?
Knowing the answers to these questions will help you create branding for your marketing and advertising efforts that’s more likely to succeed simply because it’s more targeted to the people who are most likely to interact with your brand.
Before you begin branding your business, you should go one step further by creating a series of 4 or 5 buyer personas.
A buyer persona is a semi-fictional character outline of your ideal customers. It should outline as much information as possible about your ideal customers, including their age, gender, location, hobbies, interests, pain points, etc.
And, although a buyer persona is more or less based on a fictional individual, it should still use real-world knowledge and information based on your research.
Essentially, the more information you know about your target audience, the easier it will be to create consistent branding that’s almost guaranteed to resonate well with your customers.
Eye-Catching Graphics, Logos, And Imagery
In today’s digital landscape, the average consumer doesn’t often put much thought into a new brand unless that brand can captivate and hold their attention.
This is where eye-catching logos, flashy graphics, and exciting imagery come in to help brands connect with their audience in a visually appealing way. Create a free custom logo design with a branding application.
However, it’s crucial to note that, although you’re free to use any logos or imagery when promoting your business, these visual elements should always remain consistent with the rest of your marketing efforts.
And this is precisely where a brand style guide comes into play!
Brand Style Guides
Finally, if you want to keep things consistent, you’ll need to collate any information surrounding your branding, marketing or advertising into a single document called a brand style guide.
Essentially, your brand’s style guide will outline any information regarding your logos, colours schemes, tone of voice, fonts, etc.
But the point of the style guide is that whether you’re onboarding new employees, collaborating with other companies, or simply creating new content for your brand, you’ll be able to use this document to keep things consistent, cohesive, and in line with your brand and its target audience.
So for today’s post The Keys To Consistency In Business Branding, Marketing and Advertising – this is a guest post submitted by Moses Schmidt. If you have found this content helpful please leave your feedback and comments for Moses in the comments section below.
Also, if you would like to contact me personally to guest post. Please feel free to message me at chivs86@iBusinessToday.com
and #ToYourFuture Success 🔑
Alex B. Chivers
About Moses Schmidt
Moses Schmidt decided to take things easy, and so he picked up freelance writing. He has had quite the experience in graphic design. He enjoys carpentry and renovating during his spare time.