free online tools for building your brand

4 Free Online Tools for Brand Building in 2022

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Surely, any new business should know how important it is to develop their own brand. Many will think about ways to do this but still won’t quite know how. Certainly, this is a hurdle for many new marketers. So today, for anyone that needs my help, I will be sharing a new guest post.  Free Online Tools for Brand Building in 2022

This is by a new contact of mine called Mariana Goodwin, and her writing partner Barry Briggs.  I think this is the first guest post I’ve published here on #IBT and honestly, I am always open to sharing other peoples work.  

It is nice (I think) to have people reach out to me like this.  I have published a few guest posts on my health website and they are always a breath of fresh air.  Even if they are short I am always happy to publish the extra content.  

In fact, if you are reading this and you’re interested in guest posting I will share more details towards the end.

So, about these 4 Free Online Tools for Brand Building in 2022…

If you are planning to create your own website for your business it is important to establish yourself as an authority.  

For instance “iBusinessToday” is my brand, and this is my logo;

Free Online Tools for Building Your Own Brand

There is so much more that goes into creating your own brand than just a logo but this is a good place to start.  Of course, you need to decide on a niche, choose a name, and develop an authority platform, social media etc. 

Even coming up with a slogan is branding.   It’s a lot of work but fortunately, there are some resources that will help you get started.  Which, is exactly what we will share with you today within Barry Brigg’s post;


Free Online Tools for Brand Building in 2022

Why Develop Your Own Brand?

Why develop your own brand

Developing your brand is not just about a logo but it’s definitely something that can help familiarise your audience.  You can use this logo within your emails, on your business cards and anywhere that you feel might help you get your brand name out there. 

If you want to be taken seriously as a business this is something you should definitely consider. 

Although, branding and marketing yourself are a bit easier said than done.  Many, will think about doing this but struggle when it actually comes to it.   Myself for one have been here in this position and had problems but fortunately for you (if you are reading this right now), we’ve put together the following quick guide on the best free resources and online tools for brand building your new business! 

So, Let’s dive in! 

Free Online Tools for Brand Building in 2022

Free Tool #1 – Free Online Branding Tools #1

Whether you’re looking to create stunning, eye-catching designs for your business cards or to use them on your website and social media profile, you’ll need a custom logo designed explicitly for your new business.

You can use LogoCreator to easily create high-quality, visually stunning logos, designs, and graphics that are ideal for making those meaningful connections with your audience. 

Check it out here:

Here is a logo I created using this tool (just in case you are interested)

Free Tool #2 – Canva

In addition to an eye-catching logo, you’re also going to need some help with creating images and designing infographics for use on your website and social media accounts. 

For this purpose, in my opinion, Canva is one of the best graphic design tools on the market today, and the best part about it is you can even use it for free! 

With Canva, you’ll have access to a wide variety of free-to-use graphic templates, logo templates, images, and much more. All of which you can use to create better branding for your online business.  I have been using Canva myself for creating featured images, Pinterest Pins and even finding free use copyright-free images since the very beginning.

I have used Canva Pro personally for the past 4 months or so but prior to this used the free version for well over a year. I highly recommend it!   Check it out here:

Free Tool #3 – Buffer 

buffer social media management tool

Often, one of the biggest challenges that entrepreneurs and business owners face is balancing their social media activity while overseeing their day-to-day operations. 

Fortunately, with tools like Buffer, you can easily monitor and manage your social media activity across multiple accounts, all from a single, convenient place. 

Additionally, you can also use Buffer to schedule your social media posts in advance, which means you can focus on the things that matter most to your business while still being active and engaged on social media. 

Note that Hootsuite and BuzzSumo are a couple of other online tools that you can use to improve your marketing and branding efforts through social listening and monitoring. 

Check out Buffer here:

Free Tool #4 – Hubspot Academy

hubspot academy

There’s no denying that the world of social media and online marketing is constantly changing and evolving. 

And, unfortunately, this makes branding and marketing your online coaching or fitness business more challenging than it should be.  However, lucky for you, Hubspot Academy is one of the absolute best free-to-use resources for entrepreneurs looking to hone their skills and increase their branding and marketing knowledge. 

With Hubspot Academy, you can take courses for free on numerous topics related to marketing, including social media marketing, inbound marketing, content marketing, branding, SEO, web design, and more! 

Keep yourself informed and up-to-date while learning a thing or two about modern marketing and branding. 

Check it out here:

Building Your Brand Through Social Media

branding your online business with social media

If you’re promoting your products or services online, you’re most likely already on social media. 

However, our free tools and resources list would not be complete if we didn’t include social media. 

And the best part is that using social media is entirely free! 

Today, your business’s social media accounts are the absolute best places to brand your online business. 

The fact is that nearly every person on the planet has at least one or more social media accounts. And, most of those people look for businesses on social media before deciding whether or not they should purchase anything from them. 

Therefore, if you want to brand and market your business in 2022 successfully, social media is an absolute must! 

Online Tools for Brand Building – Last Words!

For any kind of business, you’re always on the lookout for new customers and clients. 

Therefore, it’s critical to understand the importance of using the best marketing and branding tools at your disposal. 

And remember, this list is by no means comprehensive, and there are many other free tools and resources you can use for your business!  If you would like to make any suggestions please let me know in the comments.

About The Author – Barry Briggs

Barry Briggs is a sucker for a good romance novel and enjoys reading them. He is a freelance writer who is currently a web designer. He loves how warm the stories make him feel. When not working, he likes to stay in the fictional world.

Would You Like To Guest Post?

Guest post on

If you would like to guest post message me Alex Chivers at

You can also contact me through social media – check out my

For further details read more about Guest Posting on #iBT Here:


YOUR FEEDBACK – What Do You Think?

Thank you for reading today’s post Free Online Tools for Branding Your Business.  If you have any questions or would like to share your experience with the topics discussed in this post, please leave us a comment below.

Also if you know anyone that might benefit from reading this information please share this. 

Best regards;

From Your Friend

Alex B. Chivers

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