Guide to Social Media Marketing in 2020

A Guide to Social Media Marketing For Beginners – The Basics

Spread the love

Social Media Marketing for Beginners is a HUGE deal! Whether you are trying to promote a blog or website, or anything else (Including affiliate links) there really is no better way. And If we really think about it and the amount of time Just people we know spend on the likes of Facebook, X and Instagram this certainly goes to show how targeted this traffic is.

For any marketer actively seeking to promote something online – when we consider the alternatives such as SEO and other ways that our links might be found considering the time it takes Social Media Marketing is second to none.

Simply this could take months even years otherwise but with social media you can promote your URLs right there and then for maximum exposure to A Highly Targeted User Base!

It is for this reason that Social Media Marketing for Beginners can be so beneficial. This really could be what makes the difference between giving up after the first few months,

or blogging until you actually make it work.

I was very fortunate here. If you check out the home page and read my story you will see what I mean but yes I think my early success was probably due to two things #1 my experience as a writer beforehand and #2 sharing my content on Social Media (Facebook). It could have been something else but I don’t think so.

Anyway, So I definitely do recommend this for beginners and this is what today’s post is going to be all about…

A Guide to Social Media Marketing For Beginners

Now, in this guide, I hope to share with you some good ideas to really help you with getting your content out there to a wider audience. As someone who has been consistently looking for ways to Make Money Online for well over 10 years now, I can tell you that it can be VERY tough at times.

It has been for ME I know and for many who have also taken this path.

Being sold on an idea to become successful only to spend months where it feels like you are making little to no progress at all – it is pretty damn soul-destroying. There is nothing like dreaming but when you are not quite there yet it’s hard.

And, Blogging is a good example of this. When people seem to have little to no interest in what you spend hours doing it can be a difficult pill to swallow. If you wonder what you are doing wrong THEN the right marketing techniques really can save the day here. Something that Social Media Marketing is at the very core of and within this post I hope I can share some good ideas with you. Now…

Marketing On The Internet: How Did We Get Here?

Guide to Social Media Marketing

Digital media in the modern age has become the place to go for all and any kind of information.  In these days and times, people are always fiddling with their electronics and pay very little attention to what is actually happening outside of its parameters.

You probably do this yourself! I know that I do too, and it just seems to be the way of the world in this modern age. Social Media is everywhere and Marketers, shrewd as they are, have wasted little to almost no time in coming up with new ways to pitch their products to the modern customer with this branch of Digital Marketing.

Back In the early days of the Internet the tactics used to attract and lure customers into buying products was very different than it is now.  One advert could totally ruin your online user experience (UX) very easily.  Some will remember these times BUT thankfully they are now long gone for those that actually care. Some websites STILL have terrible UX but as I was saying – Since then Marketing has changed dramatically!

With the rise of other mediums such as Social Media platforms, this could not be more clearer than it is now.

The Basics of Social Media Marketing For A Beginner

Social Media Marketing

In the beginning advertisements on the internet used to be scattered, and unorganized.  Pages that allowed certain advertisements used to have these adverts on the edges of the page.  Usually in a format that the consumer after viewing the contents of the web page would then notice as their eyes wandered off to the side of the page.

This method often failed to leave a lasting impression on the consumer and we could say that this initial marketing effort was hardly EVER successful.  But then the businessmen/women decided to take charge of the situation and began looking for opportunities to market their products in better ways than their previous attempts.

It was with this that the golden goose came flying right into their hands as they discovered Social Media Marketing

What is the Meaning of Social Media Marketing (SMM)?

The name is of course pretty self-explanatory but Social Media Marketing, in its essence, IT IS by FAR the most effective marketing technique in current times.  Mostly because the majority of online traffic still comes from Social Media

As the social beings that we are naturally, a lot of us use Social Media to connect and over the years it has become integral to our lives. Equally a good and bad thing depending on how that you look at it.

The time we all spend online on websites such as Facebook, Twitter (X), Instagram and the rest pretty much says it all.

Naturally, we see disguised advertisements put out by clever marketers and without even realizing it we end up falling prey – hook, line and sinker.

Statistics show that we make more purchases from looking at Social Media advertisements than we would do on a day out shopping.  NO LIE and THIS is exactly why THIS can be such a great marketing technique to learn.



Social Media Marketing – Tips and Tricks

The video above mostly talks about short videos this is a newer strategy using mediums such as YouTube shorts, TikToks, Pinterest, and Instagram but generally speaking, there are a few rules you will benefit from learning as a general rule.

These I shall summarize below…

i. Create A Business Profile

As an aspiring marketer, a normal account will not do.  Be it on Facebook or Instagram; the marketer has to create a Business profile / page.  Making a business profile provides benefits of the buyer directly being able to contact you, the seller without any third party being involved right from the get-go.

i. Facebook– visit and create a business profile.

ii. Instagram– current personal accounts can be switched into business accounts by heading over to settings and then clicking on the business profile.

iii. Pinterest– Just like Instagram it’s easy to create a business profile the same as Instagram.

iv.) X or Twitter has a paid subscription service for businesses but another thing to try is creating a unique account just for your business and activity related to your business.

ii. Creating A Marketable Ad For Your Product

a. Photos for products are a necessity in the world of Social Media Marketing. Views of products from different angles can give buyers a feeling of value for money.  More so, as the tangibility of the product is further solidified.  For the consumer, it is always better to get an idea of the product’s dimensions, colour, and texture from the pictures of it.

b. Creating a catchy “headline” for an advert is one of the most challenging things to do in business as there are a lot of parameters to be kept in mind. Encapsulating what the product is all about and what could be a buyer’s impression of the product into a single statement is tough. 

However, the right tagline for the product can do wonders concerning the generation of responses from buyers.

iii.) Use Promotions for Better Results

In the dynamic realm of Social Media Marketing, incorporating promotions can be a game-changer for beginners seeking enhanced results. Promotions offer a strategic avenue to amplify your brand’s visibility and engagement, making your efforts more compelling and rewarding. Although, here are some things to consider.

1. Strategic Planning:

Begin by crafting a well-thought-out promotion strategy. Identify key goals such as;

  • Increasing Brand Awareness,
  • Driving Website Traffic, or
  • Boosting Sales.

Tailor your promotions to align with these objectives, ensuring a focused and effective approach.

2. Know Your Audience:

Understand your target audience’s preferences and behaviour to tailor promotions that resonate with them. Whether it’s a limited-time discount, exclusive access, or a special giveaway, align your promotional content with what appeals most to your Social Media Audience.

3. Use Platform-Specific Tactics:

Different social media platforms have varying dynamics. Customize your promotional content to suit each platform’s strengths. Whether it be Instagram’s visual appeal for eye-catching promotions, X/Twitter’s real-time engagement, or Facebook’s extensive targeting options for reaching your desired audience repurpose your content however you see fit.

4. Engagement Boost:

Promotions inherently encourage audience interaction. Encourage users to like, share, and comment to participate. This not only increases your post’s visibility but also fosters a sense of community around your brand.

5. Analytics Insights:

Leverage the analytics tools provided by social media platforms to gain insights into the performance of your promotions. Track metrics such as reach, engagement, and conversion rates. Use this data to refine your future promotional strategies for optimal effectiveness.

6. Consistency is Key:

Incorporate promotions into your overarching content strategy consistently. This helps maintain a steady presence in the minds of your audience, contributing to sustained brand awareness and loyalty over time.

Incorporating promotions strategically into your Social Media Marketing efforts can yield significant benefits. By aligning these promotions with your overall marketing goals and understanding the nuances of each platform, you can establish a strong foundation for a successful social media presence.

IV. Post High-Quality Content Regular Basis

People use social media as a fun platform to chat with friends, family, loved ones, and even strangers. The coziness of the platform has to be maintained through the advertisements by subtle marketing.

Posting content regularly and joining in forum discussions would help in maintaining your credibility as not only an established business persona on the platform but also as someone interested in listening to his audience and catering to the specifications they have in mind.

Having a human voice on social media platforms is an absolute MUST for marketing.

V. Deploying The Right Tools For Business Profiles

Navigating the landscape of Social Media Marketing for Beginners involves not only crafting compelling content but also utilizing the right tools to optimize your business profiles. These tools empower you to streamline processes, gain valuable insights, and enhance overall efficiency. Things to consider Include ALL the following…

1. Social Media Management Platforms:

Invest in a reliable social media management platform such as Hootsuite or Buffer. These tools allow you to schedule posts, monitor multiple social media accounts from a single dashboard, and analyse performance metrics. By centralizing these tasks, you save time and ensure consistency in your content distribution.

2. Analytics and Insights:

Leverage the built-in analytics features provided by social media platforms. Platforms like Facebook, Instagram, and Twitter (X) offer robust analytics tools that provide valuable insights into your audience demographics, post reach, and engagement levels. Use this data to refine your content strategy and tailor it to your audience’s preferences.

3. Graphic Design Tools:

Create visually appealing content with graphic design tools like Canva or Adobe Spark. These user-friendly platforms offer templates and customization options, enabling you to design eye-catching visuals even if you don’t have extensive design skills. Engaging visuals can significantly enhance the impact of your social media presence.

4. Keyword Research Tools:

Implementing effective keywords is crucial for discoverability. Use tools like Jaaxy, Google Keyword Planner or SEMrush to identify relevant keywords in your industry. Incorporate these keywords strategically into your social media content to boost search visibility and attract a broader audience.

5. Customer Relationship Management (CRM) Software:

For businesses focusing on building relationships and customer engagement, consider integrating CRM software. Tools like HubSpot or Salesforce help you manage customer interactions, track leads, and personalize your engagement strategies based on customer behaviour and preferences.

6. Ad Campaign Management:

If you plan to run paid advertising campaigns, platforms like Facebook Ads Manager and Google Ads provide comprehensive tools for campaign creation, targeting, and analysis. These tools enable you to allocate your budget effectively and measure the success of your advertising efforts.

In Conclusion:

Well now, hopefully, the above-stated steps will help you as a Guide to Social Media Marketing for Beginners.  Obviously, this is only the tip of the iceberg but in all truth, each and EVERY Social Media platform you use is work in itself.

I would say running a Facebook, Twitter (X), Instagram, Pinterest, and YouTube channel is hard work to manage all at once, and this is before we even begin to look at LinkedIn, Reddit, Quora, TikTok, and the many different Social Media channels you have out there. Medium, SnapChat, Telegram, Skype, Discord and so many more…

My advice is just try to stick to 2 or 3 till you can start making the process more automated. Post schedulers are the way forward I think. Just remember you are only human after all.

I hope this post has been helpful and if you have any good tips to share it would be great to hear from you.

Spread the love

5 thoughts on “A Guide to Social Media Marketing For Beginners – The Basics”

  1. hello,
    Great article about social media marketing. The channels that you mention are the ones that I use the most for marketing: Instagram, Facebook and Pinterest, in my case. But I also use YouTube as a traffic source, in lots of niches this is a very useful source as well, in my opinion.
    I doubt about Instagram though, wouldn’t you already need a big crowd on Instagram to have traffic from it, as you can only use a link in the bio, and most people don’t look at it?
    Planning your content for social media is a good idea as well, I always forget that part, although I shouldn’t, as I noticed that planning an agenda with daily posts on Facebook really does help!
    Thanks for the insights!

    1. Hi, Thanks. Glad you like. I am not really too active on Instagram but I know it is a good source of traffic to utilize. Youtube is very powerful if you are OK with making videos. I guess really you get in what you put in. Pinterest is probably main channel for me but I think it is building a following which is important. And this is any platform you choose.

  2. Great post full of info. I particularly like how you included a download link to a pdf file.

    One thing that stands out in my subscriber list is the number of readers using mobile devices. So, I need to make sure my websites and content are mobile-friendly.

  3. Thanks for the insight into the importance of social media! I have always understood the value of knowing your audience to be able to help them accordingly, but will now start implementing more social strategies to be able to better reach them as well!

    1. Hi, you are most welcome. I am glad you have found helpful. Best of luck with your implementation. It can be difficult to maintain a consistent social media presence. I only know too well but it can make so much of a difference.

Leave a Comment

Your email address will not be published. Required fields are marked *

I accept the Privacy Policy

Subscribe To Receive Our FREE Daily Business and Marketing Tips

Subscribe To Receive Our FREE Daily Business and Marketing Tips

Join our mailing list and also receive our free eBook and 10-week action plan for starting a new blog to make money online with affiliate marketing in 2023 !!

You have Successfully Subscribed!

Scroll to Top