While numerous new companies might be put off at the prospect of Investing in Paid Traffic, it very well may be an incredible method for sending more visitors to your website.
Some will even contend that avenues for paid traffic are by far more superior and viable than your typical free methods of traffic generation. Indeed, they do say that you get what you pay for.
I know! – THIS is most definitely NOT always true. It depends on what you buy. There are plenty of people out there that will gladly take advantage of your good nature.
For sure the whole premise of why one might be put off by the risks of Paid Traffic is understandable.
Yes of course it is all worth it if this leads to easy profits but what if it doesn’t?
Investing in Paid Traffic is definitely a gamble but there is no denying it can be a worthwhile risk if done correctly.
In fact, every marketer will likely consider this sooner or later. Exactly, why I have decided to put this post together.
So how might you take advantage of paid sources of traffic?
Investing In Paid Traffic For Your Website: 9 Ways To Make It Work!
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#Some you may have considered already and some you maybe have not.
Let’s begin with…
i.) How To Safely Invest In Google AdWords
Google AdWords has been around for quite a while and is the most famous hotspot for paid traffic. The main significant disadvantage is that their expense per click can be very high and can burn through your ad budget in no time at all.
In fact, if you are not careful with Google Adwords you may end up with a very large debt that you can’t pay. This is definitely a very intimidating thought for anyone new to investing in paid traffic.
But, with a bit of practice and know-how using Google Adwords might not be as hard as you think
The way Google AdWords works is by allowing clients to pick what they think will be the keywords that customers will search for online. A bidding process then follows with the highest bidder having to pay the winning bid for each click.
For your trouble, your advertisements will be shown as top posts at the highest point of Google Page 1.
A significant advantage of Google AdWords is this and can save you many months trying to rank articles with SEO.
The safest way to invest in Google Adwords is to make sure that your keywords are low competition. One suggestion that might be beneficial is to get some practice beforehand with Bing PPC ads. The benefit here is although it is the same process winning keywords on Bing are generally a lot cheaper than google.
So, bear this in mind and also that Google and Bing offer free advertising credits to new customers.
Now, Google Adwords is one way of Investing in Paid Traffic but another good one is…
ii.) Take Advantage of Twitter Ads
Being willing to pay to run ads on Twitter can have great advantages to your online business.
You have the choice of paying to advertise your whole Twitter account or just a tweet. You additionally have the decision to run ads based on the pay per click model.
Just one thing to remember is that the expense per click on Twitter can be very high and as a precaution, you should always make sure that your call to action (CTA) is one that people will respond to positively.
You ought to guarantee likewise that you have defined solid objectives prior to posting your ads just to make sure your promoting efforts are worthwhile.
Twitter Ads if used in the right way can be very effective and even more so if done right can be a worthwhile investment.
One idea to maybe try if you are new to Twitter Ads is hiring a Freelancer for help.
If you are not already a member use my referral link for $20 (£15 GBP) of Free Credits:
iii. Learn How To Properly Use Facebook Ads
Facebook advertisements are the top pick for many online marketers and have the capability of giving you a fair profit from your venture. In case you are anticipating paying for traffic, you basically can’t pass up on Facebook ads.
You have a lot of choices when utilizing Facebook advertisements. These incorporate having your advertisements show up in newsfeeds, or even on Instagram. You can likewise focus on your promotions to various demographics dependent on age, sex, or worldwide location.
While there is a long way to go with Facebook ads, there is additionally an enormous potential for a wide range of organizations willing to accept investing in paid ads as a viable solution.
Just one BIG thing that affiliate marketers especially should be aware of is Facebook have a terrible reputation for suspending advertisers. The weight loss niche in particular and health supplements seem to be a very bad idea to pay for advertising with. MMO products also can lead to account suspension.
Some ideas to try; Use a blogger post or a Facebook-friendly landing page rather than linking straight to a website or affiliate link. Also, you can if you still have an active account contact the Facebook ads team to review the content you plan to promote. The potential in terms of numbers with Facebook Ads is off the chart but then getting your ads approved can be a real nightmare. Especially if you get restricted from getting your account back can be near to impossible.
Related Post: IBT Presents… A Guide To Facebook Marketing
iv. Are LinkedIn Ads a Worthy Investment
LinkedIn promotions are extraordinary for B2B organizations. Here you likewise have numerous choices that you could use for your potential benefit. For example, you can focus on your advertisements to individuals who have shown an interest in your site and content. You can likewise put together them with respect to age, geographic area, and industry.
What makes LinkedIn promotions stand apart is that they permit you to target individuals dependent on their business data.
Then again, the disadvantage with LinkedIn promotions is that they can be very costly with large numbers of them beginning at as much as $4.50 cost per click.
For this reason, perhaps LinkedIn Ads require a bigger budget than most so maybe are not a good choice for new advertisers. This is maybe something to look at once you begin to scale your ad budget higher.
*Note: If you can find success with investing in paid ads reinvesting your profits is the real game-changer. Just be sure that what you are doing is working. Many gurus claim to be able to assist with this but trial and error may be all you need.
v. Outbrain Amplify for Paid Traffic
Outbrain Amplify is kind of similar to Google AdWords and Facebook Ads for the fact that it offers a system of PPC advertising. It is described as a native advertising platform that uses targeted ads for recommended articles, blog posts, slideshows, videos and various kinds of media.
In any case, there are some differences between Outbrain and Adwords/Facebook Ads in that you can provide a link to your content and it permits you to send clients to your sales funnel in a much more straightforward way.
The Outbrain Amplify algorithm helps find the best audience that is generally drawn in with your kind of content and recommends your links to them.
For those looking into investing with paid traffic, this helps guarantee that you get the traffic that is more likely to convert.
vi.) Is Bing Ads Better Than Google Adwords
Now, I have mentioned Bing Ads above already. If you are looking to get into PPC ads then it is probably a safer bet to try Bing Ads before you try Google AdWords.
This is because keywords on the Bing network have less competition than on Google. Thus making them a lot lower to win bids with.
So there is this but Google is of course far superior to Bing. 66% of Search Traffic they say goes to Google. Whilst the other 33% goes to Bing and its subsidiaries Yahoo, AOL, and MSN.
Bing Ads are not better than Adwords. The audience of Google is twice the size of the Bing Network.
Ultimately you should look to using Google Adwords but Bing is great practice beforehand.
Vii.) Should You Try Reddit Ads?
Here is an interesting idea. Have you considered investing in paid ads through Reddit? Over 50 Million users log into Reddit every day so it is certainly a good place to advertise your content. Not only this but one HUGE benefit of Reddit Ads is they are highly targeted to a niche audience.
Each Subreddit has the potential for reaching customers and conversions because quite simply your ads will be getting shown to the right audience.
Value-wise Reddit is definitely a lot cheaper than other Social platforms such as Facebook. It seems to be quite straightforward to use as well although it is recommended that advertisers have prior experience with the platform.
VIII.) Why Not Try Out Pinterest Ads?
Many in the marketing space should know what Pinterest is already. Anyone that doesn’t is missing out on tons of traffic and this is without Paid Ads. Thanks to online tools such as Canva and Snappa creating content for Pinterest has never been easier. As long as you are consistent this might be one of the fastest ways to get your traffic found online.
I actually highly recommend using Tailwind Tribes for this but let’s not get off the subject here too much. So Pinterest Ads is basically a platform that allows you to promote either your image or video pins.
It’s very simple to use and depending on the pin you are promoting it can be very effective advertising. Definitely, anyone investing in Paid Ads should consider Pinterest. It is not only very affordable but also very simple compared to other platforms. Just make sure you are actually promoting something good and the results should be there to be seen.
ix.) Unlocking The Power of Youtube Ads
If you are brave enough to get in front of the camera and film yourself then perhaps the next logical step is to advertise on Youtube. In fact, even some products will even provide their own videos to use in your Youtube Ad campaigns.
The benefit of Youtube advertising is you can target your audience based on their search history as well as their search behaviour. So, this is one interesting aspect of this. Another is that Youtube Advertising is relatively cheap.
Youtube Ads charge by views which are $0.10 to $0.30 USD for each view. You can also place a limit on Ad Spend.
x.) Have You Tried Quora Ads
This is another great platform that can be used even as a free resource. If you have any questions this is a great place to ask them and not only this it is also very useful for finding questions by Quora users. Often this can be a good opportunity to share your links to your blog posts and even affiliate links.
Quora Ads takes this a step further as you can target users based on their questions and topics. Ads are not too pricey either. Just be aware that Quora is very strict with which Ads they allow on their platform. Kind of like Facebook so just be careful. When advertising Weight Loss Products, Supplements and MMO etc. read Quora Ad policies first.
If you can contact the Quora Ads team beforehand this might be an idea as once your account is restricted it can be very hard to get it back. I’ve not used Quora Ads for a while but my account was restricted after posting my first ad so be careful!
xi.) How About Snapchat Ads?
Many might overlook Snapchat. After all, it is not exactly something you would think of for your marketing campaigns. However, when you consider that around 290 Million plus people use Snapchat EVERY DAY it becomes clear that investing in paid ads on the Snapchat platform might just be worth doing.
Indeed, if you are targetting a demographic of 18 to 34-Year-olds especially Snapchat might just be worth a look at. To advertise you can also get started for as little as $5 per advert.
I have not personally used Snapchat Ads just to let you know but in case you are interested [Read This].
xii.) Finally… What About TikTok Ads?
TiKTok is the new kid on the block in terms of social media. Since its inception in 2016 it has quickly become popular with internet marketer as a tool for promoting for their online content. Many might dismiss TikTok but they really shouldn’t. As of September 2021 TikTok surpassed 1 Billion active users.
Demographically (according to stats) roughly 43% of TikToks users are aged 18-34 with the majority being Women (24%). With this in mind if this is your target audience than TikTok Ads might just be something to consider.
There are 7 types of Paid Ads that you can buy through TikTok;
- In-Feed Ads
- Image Ads
- Video Ads
- Spark Ads
- Pangle Ads
- Carousel Ads
- Top View Ads
In terms of value TikTok Ads run a bidding system based on either CPA or CPC advertising model. It really depends on the audience you are targetting but generally for 100 impressions you should pay no more than $35.00.
Related Post: Video Tik for TikTok Product Review
In Conclusion –
There is a wide range of ways of investing in paid traffic. At this point, all things considered, the most ideal way is a mix of both paid advertising and organic traffic through SEO. Ideally, SEO should be the ultimate goal but until you can manage to start ranking articles or being found by alternative traffic sources Paid Ads can certainly help bide the time.
The basic guideline with any advertising ought to consistently give your clients significant value and helpful information. That way you ought to get results that are worth your time and money.
If you need help raising funds for your first ad campaigns check my free guide 7 Side Hustles for a New Website
Side note: If you like this article. I have written most of it myself but 650 words of it including the title, sub-headings I got as a part of a content subscription service called viralitycontent.com. If you are a blogger like myself and need an injection of extra content to boost your website traffic check them out. All big Niches covered!
Your Feedback – Share Your Thoughts!
Are you looking at investing in Paid Traffic? What do you think of my 12 Ideas I have shared above? Is there any that I have missed? If you can think of anything that could help with setting up paid ads that convert please let me know in the comments section below. Also, if you know anyone that might find this content helpful or any groups on social media that this might be good to share to please pass on this link xx
Many Thanks in Advance and #ToYourFutureSuccess
Alex B. Chivers