OTT Digital Marketing – What You Should Know; Since its meteoric rise to popularity in the 1990’s the Internet has continued to become the go-to place for marketing and advertising. As a result, many business savvy brands are taking it a step further and focusing their attention on OTT digital marketing.
On account of the force of OTT, organizations are currently ready to follow their clients more closely on different channels and gadgets. For this reason, understanding this concept is something that many businesses can benefit from learning about. How it works, what it does and why your business simply can’t afford to miss out.
OTT Digital Marketing: Is This Something To Consider for 2022 (TOC)
What is OTT Digital Marketing?
So OTT you may have guessed means Over-The-Top. As for OTT Digital Marketing, this is a term that involves platforms that showcase content such as TV shows, movies, and video subscription services where ads can be shown between programming.
Popular platforms for example include Netflix, Hulu, and Disney+. Each is no doubt a household name but what of OTT marketing?
The market for OTT is colossal and keeps on developing. It was assessed to be estimated at $210 million by 2020.
Advertising Through OTT
At the point when we talk about OTT digital marketing, we allude to making and sending promoting advertisements by means of the various streaming platforms. The advertisements are contained within brief recordings.
These are set to show before the start of the principal video, during the video, and after the video.
The advertisements run in much the same way as how the TV commercials run.
Why Choose OTT Advertising
For anyone just beginning to learn about OTT Digital Marketing the potential here is huge. As more customers switch their attention towards online streaming platforms the opportunities are ever increasing. Through this method a new way now exits to present your advertising efforts and marketing
This is a huge market that will only continue to grow with viewership and new platforms that begin to emerge.
For sure anyone that goes down the standard TV Ads route you might find that is still worthy for the mean time at least. Although, if youwant to look towards what is trendy and relevant than OTT Digital Marketing could be the new way to go.
All things considered, the idea of OTT marketing is that you can reach potential clients at a time when their attention will be fully yours. When they are not expecting to see your advertisements and when they may be more susceptable to act on seeing your brand there in front of them.
OTT Digital Marketing and Retargeting
One of the significant benefits of OTT promoting is that it takes into account cross-targeting of your crowd on various channels and stages including email, and social media platforms.
Through IP targeting on, and site retargeting, OTT digital marketing permits brands to send ads to potential customers.
For example, you could watch your cherished TV show on Netflix just to see a promotion for a similar item you were looking at on Home Depot.
This is conceivable on the grounds that your Netflix utilizes a similar IP address as your PC.
Advertising Based On Video On Demand
Quite possibly the most immediate way that your business can make the most through OTT advertising is by utilizing advertisements in your own recordings or content.
This technique is called AVOD or Advertising based on Video on Demand.
One of the significant difficulties with this model is that to be beneficial, it requires countless video advertisements being viewed. To counter this, OTT platforms will permit clients to see the video for free without the need for a current subscription.
The big advantage here is that it helps your branding and advertisiting to be shown to a large audience thus creating more brand awareness.
This one may come as somewhat of a shock. All things considered, who actually likes seeing adverts? Especially when you are watching your favourite TV shows – you would think nobody, right? but despite this data shows that people actually prefer ad supported streaming compared to the ad-free alternatives [R].
Which actually makes sense when you consider how much it costs for each subscription service. If you could see ads and watch your shows without having to worry about your monthly subscription free would you do it?
In 2020 for example the number of paid VOD services doubled that of free ad based VOD services. When you consider the rising costs for each new platform to be added there is a growing demand for more platforms that are free with ad supported content. Exactly why there is such a future for ad based VOD streaming services –
They are in peoples best financial interests.
In 2022 and beyond as more people begin to use streaming services and more ad based services begin to be announced the advertising potential will only git bigger for OTT Digital Marketing.
For one the audience is already here and are more than willing to view ads as a means of viewing their favourite content for free. Especially as more have to deal with the growing list of bills that come with services such Netflix, Disney Plus and Hulu etc. These same audiences will look other means of streaming their shows.
Which is exactly what makes advertising through OTT Digital Marketing such a highly viable business plan.
It is certainly something to look for more information about. I will leave you today with a list of OTO platforms…
- Amazon Prime
- HBO Max
- Youtube TV
- IBM Cloud Video
- JW Player
- Vimeo Livestream
- Rakuten TV
- BBC iPlayer
Side note: If you like this article. I have written most of it myself but 650 words of it including the title, sub-headings I got as a part of a content subscription service called viralitycontent.com. If you need an injection of extra content to boost your website traffic definitely check them out. All big Niches covered!
Your Feedback – Share Your Thoughts!
Have you heard of OTT Digital Marketing? What are your thoughts on Ad-Based Streaming Services over Paid Subscription Streaming Services? Is this something that could have a future in marketing and advertising please let us know in the comments below.
Also any other questions or feedback will be great to hear from you.
Best regards and Many Thanks for Reading;
Alex B. Chivers