Have you heard of the 70/30 Rule for Increasing Blog Traffic? I hadn’t till I think maybe last year. David Perdew the retired owner of NAMS (The Novice To Advanced Marketing System) got me thinking about this quite a lot after I purchased his digital product Daily Content Profits V2.
Without trying to sound too much like I’m trying to sell this product to people the message was pretty clear to me. For every piece of work that goes into creating content, you need to do twice that and more to promote it.
After all, what good is it creating content if people are not going to see it?
I mean this must be obvious to people, right? Who doesn’t think after they’ve written a blog post to share it on social media?
Why go to so much effort for nothing? As much as you might enjoy writing what good is it to publish online if nobody is going to find your work? I probably don’t need to tell people this but this is why I think the 70/30 rule MUST be taken into account.
For this reason, in today’s post, I will look into some ideas for people to try to really get this method into action!
Unlocking the Full Potential of the 70/30 Rule for Increasing Blog Traffic in 2023
Table of Contents
Now, why do people start blogging in the first place? For many, it can feel like a complete waste of time (I’ve been there lol) but if you can make it work Content Marketing is one of the most powerful digital marketing strategies used by businesses today. 4 Million plus new blog posts are published every day across all platforms and this is certainly for good reason.
By creating and promoting compelling content, businesses can reach a wide range of potential customers and establish themselves as industry leaders. The concept of blogging for people to read articles online is a very attractive prospect.
HOWEVER, in order to be successful, it’s important to understand and abide by something along the lines of the 70/30 rule.
You could even say the 80/20 rule is a bit more like it if you really want to take this a step further
but let’s look at this.
What Is the 70/30 Rule?
So In the world of digital marketing, I believe this is something that people really need to think about if things aren’t really going to plan. You need to increase your efforts to distribute your work to a wider audience.
Essentially, the 70/30 rule states that you should spend 70% of your time promoting your content, while only 30% of your time should be devoted to creating it. So maybe you are spending too much time creating and not enough promoting, or just not enough time promoting.
I will elaborate on this further throughout this post but let’s continue.
Why is this Important?
Let’s look at some examples.
For starters, simply creating content isn’t enough to get it seen by your target audience. There is simply too much noise out there on the internet, and your content is just a tiny drop in a vast ocean of information.
So Implementing the 70/30 Rule is good in this way because it forces your hand, at the very least, to put in as much effort promoting your content as you do in creating it.
This doesn’t mean you should abandon all of the other traditional elements of content creation. Seriously the likes of SEO optimization and crafting compelling blog posts will always be something to prioritize but besides this well…
What this way of thinking means is that – it is just as important to habitually allocate more of your time and resources to content promotion. Like think about this once you published a blog post what can you do to really get it out there?
Honestly, for me, I love the ideas that David Perdew shares in his Daily Content Profits guide but anyway Social Media Marketing, I think ‘THIS’ is the top dog but also you should consider whatever ways you can to get your links out in front of people. Social media is really only the tip of the iceberg.
- Email Outreach
- Forum Marketing,
- Link Exchanges
- Republishing your content on Medium, LinkedIn, etc.
- Youtube, Vimeo, etc.
I will share some of my own ideas later in this post but these I hope are a few things to think about.
Really I need to give some of these things a bit more attention. Mostly at the moment, I share on Quora, Pinterest, Facebook, and Twitter but what I believe is if someone is really serious you want to be doing things outside the box. If you are not successful probably the main reason is because of what you are NOT doing rather than what you are.
The 70/30 Rule I think is a great example of this…
Why You Should Use This Strategy
Many people make the mistake of focusing solely on creating content without taking the time to promote it effectively. The 70/30 rule helps ensure that your content gets the visibility it deserves.
Social media marketing plays a crucial role in promoting your content. It is essential to have an active presence on all relevant social media platforms, engage with your audience, and share your content consistently.
Blogging without SEO can make it challenging for your target audience to find you online. SEO helps you to optimize your content for search engines, which in turn drives traffic to your blog.
However, by adopting the 70/30 rule, you can take your focus off SEO for faster results and actually, you can improve SEO by this method because social shares and engagement from social media are in their own right important ranking factors.
Of course, anywhere you share your content the same logic applies but MAIN POINT.
Implementing this strategy can make a significant difference in your content marketing efforts. You can reach more people, increase engagement, and build your brand’s authority – all at the same time.
But remember to monitor your results and adjust your approach accordingly.
You definitely want to look to fine-tune your content marketing strategy over time consistently looking to make improvements.
With this article, I really hope I can help…
So How To Implement the 70/30 Rule For Your Business?
Now that you understand the 70/30 rule, it’s time to put it into practice. There are many ways you can do this but first, the best way to adopt this strategy is by considering the time you spend on content creation versus content promotion.
For example, if you spend 5 days a week creating content and 2 days promoting it you should look to turn the tables a bit.
5 days work out as 71.429% of 100. 2/7 works out as 28.57% and I know I’m getting really technical here so let’s say 5 days is 70% and 2 days are 30% this means that instead of creating content for 5 days a week you should instead create content only 2 days a week and spend the other 5 days promoting it.
It seems like a lot (I know) but let’s look at the bigger picture – this does not mean that you should cut your workload down to 2 articles a week instead of 5. You can if it helps but simply the goal here is to spend the initial amount of time it took you to create your content on promoting it x 2.5.
It maybe might help you to produce less but it depends on how you manage your time.
Developing habits for sharing your content on social media can certainly help. Also, utilizing social media marketing tools to streamline your content-sharing process is a great idea too.
For me scheduling posts in advance can help save time and really helps me to stay organized.
Although, I think It is also important to create a checklist for each blog post that outlines your promotion plan. This way, you have a clear plan to follow, which ensures you’re not missing any vital promotion opportunities.
I will share my own content promotion plan with you soon but here is the bottom line…
Are You Really Doing Enough?
Is simply following the 70/30 rule really enough to ensure YOU success? I say this because, for instance, blogging without SEO may limit the visibility of your blog, and limit its potential impact.
Content promotion is all good but are you neglecting other important tasks to switch your focus more towards promotion rather than creation?
Also, when it comes to promotion are you doing this right?
You should always strive to improve your content creation process by implementing relevant blogging tips and continuously educating yourself. A good idea is to invest in link tracking – it might be a bit of a pain in the backside having to fork out an extra $15-20 a month but here is the thing –
Once you identify your best traffic sources you can prioritize these over other avenues more.
You can even reduce your time promoting content because if you know what works already you are already saving time.
To sum it up, the 70/30 rule is a tried-and-true method that can help you build a successful content marketing strategy. By spending more time promoting your content, sharing on social media, and utilizing blogging tips and SEO strategies, you can improve your online presence and take your content to the next level.
It really is all down to you and what you do next after you walk away from reading this but…
Best Practices? – Some of My Own Ideas
In order to get the most out of the 70/30 rule, there are several best practices to follow. One of the most important as I mentioned above is to monitor your traffic sources.
This means keeping track of where your website visitors are coming from and how they found your content.
By doing this, you can identify which traffic sources are most effective and which ones are not driving as much traffic.
Also, another thing that is an absolute MUST is to focus on growing your social media following. This can help to drive more traffic to your website and increase engagement with your audience.
Effective strategies for growing your social media following include regularly sharing high-quality content, engaging with your followers, and running social media ads.
You can also gain followers by following others for follow back.
For Facebook, I think this product is an absolute gem and it is only $7 too. [Check It Out HERE]
Most of my current FB marketing strategy is based around this! But…
Then What Else…
Another key aspect of implementing the 70/30 rule is to prioritize quality over quantity. While it’s important to produce a consistent stream of content, it’s even more important to ensure that the content you create is of the highest quality.
This means investing time and effort into researching your topics, crafting compelling headlines, and providing valuable insights to your audience.
Also, I would definitely recommend checking out David Perdew’s guide Daily Content Profits.
One of of the best purchases I’ve ever made on Warrior+
Finally, it’s important to avoid the common mistake of blogging without SEO. While producing high-quality content is essential, it’s equally important to optimize that content for search engines. This means using keywords, meta descriptions, and other SEO tactics to ensure that your content ranks well in search engine results pages.
By following these best practices, you can fully embrace the 70/30 rule and create a successful content marketing strategy that drives traffic, engages your audience, and delivers results.
It is definitely something to think about anyway and any questions I will be more than happy to try and answer.
Drop us a comment below and I will look to respond ASAP
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Alex B. Chivers
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