Video marketing has gained massive traction in the past few years. Thanks to a surge of social media usage and the internet in general, most brands have begun to incorporate this marketing strategy to get their campaigns maximum results.
Since videos are popular, marketers use marketing videos when introducing their brands, launching a new product, or offering services. End users are used to consuming video content on different social platforms, so watching branded materials in the video will be easier to understand.
While many marketing brands can consider using videos, explainer videos stand out the most as the common content format used in every industry. Explainer videos are perfect because they make a great introduction for a company and describe products or services better than other video formats.
For today’s post, we will look to find out how using Explainer videos can help further promote your business and improve your results including sales and lead generation.
The Benefits of Explainer Videos For Online Business – How They Can Help
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Now because of the opportunity this presents, many businesses will opt to use explainer videos, especially when planning for an excellent top-of-funnel (ToFu) strategy. Brands can use these explainer videos in many ways, including sales pitches, company presentations, marketing emails, and many more.
In short, explainer videos are easy-to-blend tools that marketers can use on any marketing occasion.
More importantly, explainer videos cost way cheaper compared to other content marketing strategies. You will need to work on scripting and shooting to make a video but once it’s done you can easily hand it over to professional explainer video companies to help you get your message out there.
Other remarks that you should know are that explainer videos have more to offer besides their versatile use.
Explainer videos have been proven to bring many benefits.
Some of these I will share with you in the following points below… Such as;
1. Generate New Audiences
Brands that implement the benefits of explainer videos can see a significant increase in audience engagement.
A study by Breadnbeyond showed that including an explainer video on a landing page can increase conversions by up to 80%. Furthermore, when people watch an explainer video, they’re more likely to share it with friends and family.
Unlike other types of content marketing, explainer videos are more digestible. They offer a straightforward explanation with visual and audio representation that helps viewers understand the message clearly.
Exactly why many people would choose to watch video content when learning new information rather than reading it from a long block text, which can sometimes be confusing to them.
2. Increase SEO and Page Rank
Do you know that adding videos to your sites can help boost your SEO? When people search for certain keywords and your video happens to have the same or similar phrase, chances are you will land on Google’s first page. That’s because Google now indexes videos better than ever before.
So including a high-quality explainer video on your website will help you start to rank higher in search engine results pages (SERPs).
Note: Make sure to create explainer videos and put video titles and descriptions related to the main content. Related content can bring in more traffic to your site because people will discover your page with the right keyword.
3. Boost Brand Awareness
Video is one of the most effective ways to build brand awareness. Studies have shown that video is more likely to be remembered than text-only content. [R]
When people see your explainer video, they’ll remember your brand and what you do. If there were ever a reason to implement this technique this would be it.
Also, This increased brand awareness can result in more customers and leads down the road.
4. Increase Conversion Rates
Including an explainer video on a landing page can also increase conversion rates. In fact, according to the previously mentioned study by Breadnbeyond, EXPLAINER VIDEOS can increase conversions by up to 80%. This is because when people watch an explainer video, they’re more likely to understand your product or service and be persuaded to make a purchase.
That’s why people are more intrigued to try a product right after watching a video about it. They will get more curious if your explainer videos perfectly describe and demonstrate how your product can help them solve their problems.
5. Stand out from the Competition
If you’re competing against other brands in your industry, using an explainer video can help you stand out from the competition. Studies have shown that people are more likely to choose a product or service with an explainer video over one that doesn’t. This is because videos are a great way to show off your expertise.
Not only this BUT to help convince this audience that you’re the right brand for them AND someone that they would like to do business with. This is a great way to show people what you are all about.
The Takeaway (Final Words)
So, explainer videos are a great way to introduce your brand, explain your products or services, and boost your SEO and conversion rates. They’re also more likely to be remembered than text-only content, resulting in more customers and leads in the long run.
If you’re competing against other brands in your industry, using an explainer video can definitely help you stand out and succeed. When you think about not using them you can certainly see how much of a difference this can make.
So why wait – try making your first explainer video today…
If you’d like to create your very own explainer videos. My tip is to write up a script 500-700 words and to sign up for an account with Pictory.ai ~ I am an affiliate just to let you know but I am also a customer and this is a great tool for anyone that wants to make quick videos. It is especially great for anyone that doesn’t want to be on camera.
Obviously, it’s not as good as filming yourself properly but anyway thought I would share it with you quick
Find out more about explainer videos, what they can do, and other remarkable statistics in this infographic below…
Please Note today’s post is a guest post
by Andre Oentoro of Breadnbeyond.com
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/
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Hi there,
I get the point of an Explainer video but I do not understand where you place the video on your website. Maybe you could shed some light on that…?
Thank you
Hi Brianna, So you make a good point here maybe I should update the article to include this question and its answer.
I mean you may have seen that this was actually a guest post but I could actually look into this further I think.
In my opinion, I would say to add either at the beginning or wherever this fits in the natural flow of the content. Also, one thing to bear in mind is that explainer videos may also be used in landing pages and emails. I think they can definitely fit in a blogging situation but they are not always going to be used here.